We've all heard the term "millennials," but who are they? And why is there so much buzz around this generation?
- Millennials were born between 1977 and 2000 and make up 25 percent of the U.S. population.
- Millennials account for 21 percent of consumer discretionary purchases, which is estimated to be more than a trillion dollars in direct buying power, and a huge influence on older generations.
- 53 percent of millennial households have children.
- Almost 50 percent of millennials would be more willing to make a purchase from a company if their purchase supports a cause.
However, roughly two-thirds of this generation have nothing saved for the future at all!
Do the millennials in your household need financial guidance? Send them here! We've created this exclusive space on our site dedicated to this generation.
This page will cover socially responsible investing, financial trends, local happenings, hot topics tailored to their generation, and more.
Stay tuned for more content!